Nearly 80% of people searching for degree information read Google’s AI overviews, according to an October study. That means many of these users never need to click on an institution’s website to get their questions answered.
Colleges and universities must revisit their strategies to ensure their schools show up online and that AI tools are sharing the correct data in their summaries.
Answer engine optimization (AEO) and generative engine optimization (GEO) create well-structured, authoritative web content that directly answers anticipated questions so that information about institutions appears accurately in AI overviews or in conversations with generative tools such as ChatGPT.
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