If you've worked in enrollment for more than a minute, you know the ground keeps moving under your feet. Fewer students. More scrutiny. A world where "AI" and "ROI" get tossed around in the same sentence as "application funnel." Strategic Enrollment Management used to focus on managing the process: recruit, admit, yield, repeat. The job now stretches far beyond that. It involves steering a complex system that balances institutional mission, market realities, and rapid technological change. So how do you lead when everything — students, staffing, policy, even purpose — feels like it's in motion? You start by asking better questions.

College-style retirement communities are gaining popularity, letting older adults live and learn alongside college students. These “university retirement communities” combine lifelong learning with luxury living but carry steep costs.

Some colleges are slowly deploying generative AI into academics and operations. San Jose State University President Cynthia Teniente-Matson is championing a vision of “AI everywhere.”

Every additional $1,000 students earn in their first job out of college translates to an additional $700 in annual earnings five years after graduating, a new National Bureau of Economics Research paper finds.