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Higher ed's one-on-one admissions approach

Web Editor | March 29, 2015

There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]

Documentary highlights survivors’ search for justice

JD Solomon | March 24, 2015

A new documentary is sparking calls for reform on campuses across the country for humanizing a topic that is too often conveyed in the media as a set of statistics. The Hunting Ground features interviews with numerous campus sexual assault survivors who tell of their frustration with getting justice from a system that often protects […]

Implementing a 1-to-1 at the institution level

March 24, 2015

The right content, strong wireless infrastructure and extensive faculty training are what Michael Petroski, faculty development coordinator at Lynn University credits with the institution’s 1-to-1 success. Beginning with distributing more than 700 iPad minis to freshmen in fall 2013, now all undergraduates and MBAs have devices in hand. “We did this very thoughtfully,” says Petroski. […]

Adjuncts act for awareness and change

Stefanie Botelho | March 19, 2015

Faculty and students who demonstrated during the first National Adjunct Walkout Day on Feb. 25 aimed to raise awareness about the working conditions faced by part-time instructors. The day was the brainchild of San Jose State University lecturer Leah Griesmann, who remained largely anonymous until after the event transpired, in an effort to keep the […]

Science Education and Research Center at Temple University

Bill Fleak | March 18, 2015

At seven stories tall and 247,000 square feet, the Science Education and Research Center at Temple University in Philadelphia is one of the largest buildings devoted exclusively to scientific research in the city’s region. With several high-tech learning spaces, the center promotes innovation while fostering collaboration. Challenge Temple hadn’t built a new science facility in […]

How to build a thriving online enterprise within a private nonprofit university

Web Editor | March 16, 2015

The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a […]

Digital communication rises from a low priority IT task to major marketing responsibility

March 03, 2015

As recently as 10 years ago, the campus website was not viewed as a legitimate source of marketing, nor was its upkeep considered the responsibility of communications professionals. “In most cases, the ‘webmaster’ was part of the IT team, because the website was seen as highly technical,” says Karine Joly, executive director, Higher Ed Experts, […]

4 simple tips for creating an award-winning university app

Web Editor | March 02, 2015

When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is […]

North Central Michigan College adopts Mobile Education Centers

Web Editor | March 02, 2015

While some students in rural communities may have difficulty obtaining access to educational options close to home, students in northern Michigan will have a new opportunity to study CNC programming. This fall North Central Michigan College will implement the “CNC” Digital Fab Lab, a sophisticated mobile educational outreach trailer that gives students hands-on training to […]

Why colleges must go mobile-first

eshein | February 27, 2015

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. A 2014 study of 200 public and private schools in New Jersey and Pennsylvania found that more than 70 percent of those institutions did not have […]

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