For schools that lack brand awareness or struggle with grabbing students' attention in their current recruitment strategies and need a powerful disruptor, social media proves itself an unexpected yet ripe medium to hook students.
Communication breakdown was a common thread troubling leaders when discussing some of higher education's chief issues at The Presidents Dinner in Washington, D.C. last week.
"The higher education system is broken," said Colorado College President Song Richardson at the Department of Education's summit discussing the end of affirmative action.
Some of these school board members chose to hire—or part ways with—presidents based on their ability to enroll and recruit students as enrollment becomes a more significant challenge for higher ed.
With a smaller pool of available students, a growing wake of attention to mental health and a swelling public skepticism of higher education, these small private college and university leaders in Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.
North Texas has 1,200+ trained employees, from administrative assistants up to the president, using their AI-assisted analytics software suit to take huge swaths of data and create visual data models in order to form clear, intentional decision-making.
