The University of Missouri, the University of Arizona and many other schools face layoffs, furloughs and instructional cuts as leaders contend with the coronavirus economic crisis.

Producing "binge-worthy" events—live and prerecorded—is key for attracting prospects during coronavirus closures and for building on-demand content for future marketing campaigns, says UB guest columnist Sujoy Roy.

In celebration of the 50th anniversary of Earth Day, UB guest columnists Katherine Turnbull and Peter Lange share how Texas A&M’s living laboratory environment has harnessed the brainpower of students, faculty and researchers and fostered innovation to maintain campus mobility, reduce traffic and boost green space.

Widener University creates an engaging website for admitted students and the AACRAO provides marketing strategies for schools without strong virtual tours or experience programs.