As recently as 10 years ago, the campus website was not viewed as a legitimate source of marketing, nor was its upkeep considered the responsibility of communications professionals. “In most cases, the ‘webmaster’ was part of the IT team, because the website was seen as highly technical,” says Karine Joly, executive director, Higher Ed Experts, […]
While some students in rural communities may have difficulty obtaining access to educational options close to home, students in northern Michigan will have a new opportunity to study CNC programming. This fall North Central Michigan College will implement the “CNC” Digital Fab Lab, a sophisticated mobile educational outreach trailer that gives students hands-on training to […]
When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is […]
Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. A 2014 study of 200 public and private schools in New Jersey and Pennsylvania found that more than 70 percent of those institutions did not have […]
For many colleges and universities, there used to be gold in garbage. Or, at least, there was some revenue to go along with the recycling stream. But two years ago, the whole landfill landscape changed. “When China shifted its policy, it affected almost every school,” says Travis Freidman, sustainability and energy manager at the University […]
Students and faculty at higher education institutions prefer to access information about courses and the campus community on-the-go. And the best mobile apps are seamlessly integrated with all of an institution’s information infrastructure. This web seminar, originally broadcast on May 6, 2014, featured an enrollment administrator who discussed the major considerations when connecting the campus […]
For the first few months of a New Year, many of us are eager to get physically fit. And those of us who work in PR and marketing must stay professionally fit by remaining relevant to meet and even surpass those needs our institutions will always have. We must stay ahead of the curve as […]
Document management holds tremendous potential for improving information security and recordkeeping compliance, streamlining processes, and enabling colleges and universities to do more with less. Meanwhile, paper-heavy environments can lead to wasted time, reduced productivity and employee frustration. In this web seminar, originally broadcast on August 26, 2014, attendees learned five key ways to create a […]
We are facing unaccustomed financial, demographic and competitive pressures, and if we do not address them now, many of us won't be around in another 40 years. This does not mean changing our institutional missions. It means learning to adapt and take risks. We ask our students to take risks every day; now it is […]
What cutting-edge devices are going to demand campus bandwidth in the near future? The 21st century versions of two old stand-bys: the refrigerator and the wrist watch. Sure, there will still be plenty of laptops, tablets and smartphones crowding the Wi-Fi, but the “internet of things” and wearable technology are coming to campus, forcing CIOs […]
