This web seminar discussed strategies for updating these core processes and creating a more connected campus, and some best practices to apply at any institution.
What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.
What is the state of unstructured data on college campuses today? There is a huge proliferation of information produced, from emails to applications for financial aid and dorm rooms. Gartner estimates that upward of 80 percent of enterprise data today is unstructured. But the business strategy to capture this content and organize it for efficiency […]
While a college’s general education curriculum touches every student, officials may go many years without touching those requirements in any significant way. In fact, some institutions are still using general ed programs developed between 20 and 30 years ago, before the digital revolution transformed the lives of students. “There’s a sense of urgency in addressing some […]
Video represents the fastest-growing and the easiest-to-decode data that we leave behind—but through a quirk of history, it is one of the most protected by U.S. law.
Community college leaders who have launched campaigns to rebrand career and technical education say they face a generational challenge. Today, parents and even many high school guidance counselors cling to a perception that these vocational programs appeal only to less ambitious students or lead to low-paying careers. "For an entire generation, we had the idea […]
Student philanthropy programs have become common in higher ed, but few colleges dedicate a physical space for these initiatives. The University of Kentucky, however, recently opened an office for student philanthropy within its newly constructed student center. "Space is a hot commodity and hard to come by," says Katie Sanders, assistant director of annual giving. […]
