At University Business' live webinar, experts illustrated how advanced institutions' thinking has become toward generative AI tools. But that's not to say they aren't mindful of carefully implementing it.

"Reputation matters—it is the global currency of higher education, helping universities attract and retain talent, bring in research collaborators and court inward investment," said Phil Baty, THE's chief global affairs officer, in a statement.

The nationally respected design firm identifies the key aspects that define a generation marked by its pandemic-era development and all its characteristics exacerbated it: intuitive technological use, observational shrewdness and concern for societal advancement.

Recognizing that alumni are not mere one-time customers, but ongoing beneficiaries in need of support long after the first graduation holds the potential to transform both the higher education and workforce landscapes.