Half of community college students report transferring as a goal but have never taken advantage of transfer advising, says a 2018 national report by the Center for Community College Student Engagement. Returning learners, however, are more likely to seek advice, with 78 percent saying they met with an advisor. Additionally, more student athletes have met with an advisor two […]

Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]

The tragic shootings at Florida's Marjory Stoneman Douglas High School in February triggered a massive reaction by U.S. high school students, capturing the attention of the public and the media in ways students never had before. From rallies and marches to nationwide school walkouts and sit-ins outside congressional offices, many young people are pleading for […]

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects. Who's calling the shots? […]