The need for a strong social media presence for universities and colleges continues to grow with each passing semester. Unfortunately, budget sheets don’t always recognize the resources necessary to maintain several social media accounts 24/7. Here, we talk to UBTech 2014 conference speaker Jennifer Dombrowski, manager of learning management system communications at Grand Canyon University, […]

For years, The Extended Campuses of Northern Arizona University used a traditional marketing model. The four-person marketing team would create an annual budget and tie its goals and specific projects to it. Freelancers and local advertising agencies provided support for the 50 or so marketing pieces produced throughout the year. That model worked fine until […]

Seconds tick by. Vendors submit bid after bid in real time, battling it out to win the business of the campus procurement office. The opposite of eBay, this reverse auction format results in the price going down with each bid. The campus department puts a specified commodity or service up for bid on a digital […]

Along with minimal fees, students want a variety of options for receiving refunds from their higher ed institution. More stringent regulations and public scrutiny are also prompting institution leaders to look at the adequacy of their refund options. This web seminar, originally broadcast on October 10, 2013, addressed the long term trends that are changing […]