When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is […]

Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It's no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience. Branding a university is fundamentally different than branding a […]

Sprucing up a campus building's interiors need not involve buying loads of new furniture. Just ask officials at Georgetown University. The institution recently refinished and reupholstered a variety of public space furniture in Alumni Square, an apartment complex on the Washington, D.C. campus. It also had loveseats, sofas, arm and lounge chairs, and other pieces […]

Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income. That means a significant portion of students is at risk of dropping out, as National Center for Education Statistics data shows that only 11 percent of low-income, first-generation students graduated within […]