Many college and university campuses find themselves at an unenviable capital appropriation crossroads: do they continue to maintain beloved landmark buildings that alumni fondly remember but can no longer accommodate evolving pedagogical requirements or do they invest in new buildings that will help recruit the next generation of donors? This was the dilemma the University […]
I spent my early career developing creative and compelling printed marketing collaterals that produced results. Today, among the many millions of dollars I budget for enrollment marketing clients each year, I devote less than 1 percent to print. I still save every great postcard and mailer I receive and sometimes get a little teary-eyed when […]
In this webcast, experts from Liaison discussed how to transform a recruitment strategy into one that delivers, using some of the omni-channel marketing tactics that world-class companies like Disney utilize so effectively. Sponsored content by Liaison.
Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even current students. So keeping up with the digital habits and expectations of this ever-evolving audience is a real challenge. While primary research in the form of interviews, focus groups or even […]
Students today demand more from the campus spaces where they go to work alone or in groups. And while students might put all kinds of technology on their wish lists for these spaces, there is one feature that's essential: outlets, lots and lots of outlets.
If you work in higher education, you have likely heard the term "digital literacy." But are basic literacy skills enough to equip students to thrive in today's world?Jennifer Sparrow, associate vice president of Teaching and Learning with Technology at The Pennsylvania State University, believes we need to help students move beyond digital literacy to achieve digital fluency.
Hazardous waste management and prevention involves training, emergency preparation and knowledge of the substances being used. Campus officials must have answers to these four questions to lower their hazmat risk.
