An act as simple as handing out bottled water and granola bars before a long evening class can change the course of a college career—especially when the student on the receiving end is a single mother who has just rushed over to campus after a full day at work. Of course, bigger hurdles like tuition, […]
Print marketing is often an opportunity for improvement for higher ed institutions, particularly print mailings. What is the most common setup? Recruitment typically begins with the purchase of lists of prospective students’ addresses. Ensuring those lists are accurate is a huge undertaking, especially when marketing leaders want to segment mailings by different criteria. For 95 […]
Administrators, faculty members and campus staff have been ordering all sorts of supplies from Amazon.com for years, but it was only recently that the e-tailing colossus jumped formally into the higher ed and business-to-business procurement market. And some in the procurement world see benefits ahead. “If they are bringing a new level of service and pricing […]
No one would deny that college students spend a good part of the day with eyes locked on their mobile devices, scrolling through social media feeds. Despite that clear trend, just 30 percent of financial aid professionals reported using social media to provide financial literacy content to their constituents, notes the “2016 Financial Literacy Trends […]
At The University of Alabama, football weekends rule. So imagine a student who’s got a big date, a tailgate spot and an electronic ticket to the Saturday football game on his campus Action Card—but then loses the card on Friday night. To save the day, the campus card office is open for business on game […]
What aspects of customer service do campus card offices seem to do best with—and in what areas do they struggle the most? “Getting it right starts with the genuine belief that the services card offices provide have a positive—and lasting—influence on a student’s experience. We see more campuses focusing on this, and the positive impact […]
In March, North Carolina passed a law that public colleges and universities require individuals to use restrooms that match their birth gender. The controversial “Public Facilities Privacy and Security Act,” which also applies to government buildings, jeopardizes $4.5 billion in federal higher ed funds as it potentially violates Title IX statutes, and runs afoul of […]
At first glance, Deyven Ferreras looks like a typical university student: youthful face, college sweatshirt, backpack. But until recently, his backpack carried more than books. Quite literally, it was his lifeline. Inside was a left ventricular assist device (LVAD), a mechanical pump that helped his weakened heart move blood throughout his body. Ferreras, a second-year […]
A bill that would allow concealed handguns at Georgia public colleges and universities was awaiting action from Gov. Nathan Deal as this issue of UB was being readied for press. The measure would permit licensed gun owners over age 21 to carry concealed handguns on campus, except in student housing and at athletic events. Deal, a pro-carry […]
An institution’s enterprise resource planning (ERP) system drives many of its core processes. ERP software allows students and faculty to access key information, and staff to automate previously manual tasks. It is critical for administrators to make their other programs, such as payment technology systems, integrate seamlessly with the software that governs so much on […]
