Square is the new landscape when it comes to video. The aspect ratio of the videos and pictures that you post is as accurate an indicator of your age as your driver’s license. If you have never considered locking your iPhone in portrait mode, then you are equally likely to dismiss cuffed overalls, kombucha, or […]
When we think of "media," images of the press spring to mind. Instances of "fake news" wreaked havoc throughout the 2016 presidential election, and subsequent accusations of the same levied against news organizations from top officials have dominated news narratives ever since. My primary goal as a journalism professor is to encourage students to be […]
University and college professors face new and exciting challenges today due to technological advances in smartphones and smartwatches and the implanted devices that are currently being tested. Students’ growing dependence on smartphones does not stop at the classroom door. Some students use these hand-held computers during class time to listen to music, check the time, […]
As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit. The wave of special events continues year-round in an attempt to drive business beyond the pre-semester rush.
If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
In San Antonio, Texas, men's basketball teams from two higher ed institutions will soon play for a national title to conclude the "March Madness" tournament. The NCAA Division I championship will air in prime time on national television, with hundreds of media members on hand to chronicle the game. Just over a week earlier and […]
For nearly a decade, video analytics has been considered the next big thing in campus security. But the surveillance technology, also known as video content analysis, is just beginning to catch the eye of higher ed security administrators. Certainly these systems—where software provides automatic monitoring of video feeds and triggers alerts for follow-up by security […]
