The average 2025-26 tuition-and-fees sticker price for public two-year colleges is $4,150, which is an increase of 2.7% (or $110) for full-time students compared to last fall, according to an annual report on college pricing and student aid trends from the College Board.

As student-athletes capitalize on their personal brands, new opportunities—and liabilities—are emerging for universities, athletic conferences, donors and sponsors.

If you've worked in enrollment for more than a minute, you know the ground keeps moving under your feet. Fewer students. More scrutiny. A world where "AI" and "ROI" get tossed around in the same sentence as "application funnel." Strategic Enrollment Management used to focus on managing the process: recruit, admit, yield, repeat. The job now stretches far beyond that. It involves steering a complex system that balances institutional mission, market realities, and rapid technological change. So how do you lead when everything — students, staffing, policy, even purpose — feels like it's in motion? You start by asking better questions.