Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest the necessary time and resources to measure what really matters. How your school defines social media measurement ultimately determines how strategically it uses social media. Many colleges use their social media […]

Technical education is often touted as solely a means of getting a job. There is no doubt that it’s a key reason students enroll in our programs. And yet if all we do is give our students the tools to secure an entry-level position, then we have failed as educators. We have failed the student […]

When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona. Think back to other sporting events like National University’s 2014 Holiday Bowl game in San Diego and you’ll find there […]

As recently as 10 years ago, the campus website was not viewed as a legitimate source of marketing, nor was its upkeep considered the responsibility of communications professionals. “In most cases, the ‘webmaster’ was part of the IT team, because the website was seen as highly technical,” says Karine Joly, executive director, Higher Ed Experts, […]