When we build content to be accessible, we’re also building for mobile learners, for first-generation students, for working adults—for the full diversity of today’s student population.
As higher education leaders, we’ve seen firsthand how AI is transforming the ways institutions approach recruitment, enrollment and operational efficiencies.
Despite colleges and universities slowly turning to AI for help with attracting students, their commitment to a "human-centered approach" is keeping some schools at shoulder's length in the application stage.
At colleges where freshman classes boast some of the highest-achieving high schoolers in the country, students have developed their own selective, hierarchical culture in the form of exclusive clubs.
While AI that is confined and structured can be useful in higher education settings, AI that is unpredictable, unmanageable and unexplainable has the potential to lead institutions down a dangerous road.
As demographic data for traditional-aged college students continues to trend downward, institutions must realize that taking care of the "some college, no degree population" is the gateway to stabilizing enrollment.
A growing number of colleges offering direct admissions, a little-known practice that gives students a fast-track to college, bypassing essays, recommendation letters and sometimes even the application itself. The practice is gaining steam among colleges hoping to balance their enrollment.
Applying to college was always the plan for AnDrue Perkins of Fairfield, but you know how it is. Things get in the way, like playing point guard in a winning basketball season. Fortunately for Perkins, he lives in the new era of “direct admissions.” So even though he never applied to college, the perfect college […]
