While many colleges and universities are grappling with a drop in students, historically Black colleges and universities are seeing a surge in enrollment during the pandemic

Higher education is playing a critical role in upskilling and reskilling the American workforce to support career changes, while also stemming the fall in our nation's rate of innovation.

"There is no analogous financial reward for participation in or performance at the Division I Women's Basketball Championship," the study says. "This sends a very clear and loud message to student-athletes, conferences, and schools about which sports matter and which sports do not."