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Will SAT 'adversity score' help close higher ed opportunity gap?

Julie Johnson Roberts | June 04, 2019

The so-called SAT adversity score should advance the conversation about eliminating the income and racial inequalities that persist around standardized testing and college admissions. That, says one higher ed access expert, may be the biggest benefit provided by The College Board's attempt to calculate the impact of factors such as neighborhood crime, high school quality, […]

Increasing enrollment and school visibility through branding strategies

Steven Blackburn | May 09, 2019

Here are two higher ed institutions that employed a successful brand strategy.

7 higher ed thought leaders to follow

Melissa Ezarik | March 28, 2019

These campus leaders share their opinions on the latest trends and expertise on a range of higher ed subjects, from innovation and engagement to sports and politics.

Digital marketing trends for 2019

Karine Joly | January 25, 2019

What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.

Colleges tell compelling ‘Stories’ on Instagram

Web Editor | October 25, 2018

With more than a billion daily users sharing Stories across Facebook’s networks—Instagram, Facebook, Facebook Messenger and WhatsApp—the format, first introduced by Snapchat in 2013, is becoming the most popular way to consume organic or paid content on social media platforms. Expiring by default in 24 hours after they are published, Stories are impossible to ignore […]

Making memories on campus

Web Editor | October 24, 2018

Most of us in higher education enjoy planning for and attending special events. From formal occasions to casual functions, colleges and universities have long hosted events as a means of engaging alumni, parents and families, donors, and other valued supporters. Designated weekends, such as homecoming, parents weekend and alumni weekend, also provide meaningful occasions to […]

Educating for a world that does not yet exist

Web Editor | October 05, 2018

The velocity of fundamental change in the world has increased dramatically. Not too many years ago, there was no such thing as social media. But the ascendency of interactive digital platforms fundamentally changed the way we communicate not only in society, but in business. We no longer broadcast to and talk at our audiences; we […]

Teaching journalism in a 'fake news' age

Web Editor | August 12, 2018

When we think of "media," images of the press spring to mind. Instances of "fake news" wreaked havoc throughout the 2016 presidential election, and subsequent accusations of the same levied against news organizations from top officials have dominated news narratives ever since. My primary goal as a journalism professor is to encourage students to be […]

Assessing the true costs of free college

JD Solomon | July 31, 2018

A dramatic gap in wages exists between Americans with college degrees and those without them. African-American and Latino students enroll in and graduate from college at considerably lower rates than do white and Asian students, even as they represent a larger share of the nation’s students. One strategy to address this challenge has been to […]

How colleges keep up with the changing social media landscape

Web Editor | July 13, 2018

In higher education, social media isn’t a project, it’s a process—a function like customer support, but open 24/7 and always waiting for a crisis to blow up. The strong dichotomy at the core of social media often leads to opposite views and experiences of the channels. There are rarely in-betweens with social media. In the […]

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