At Samford University in Alabama, students are putting big data to use to boost engagement and revenue, says UB guest columnist Darin W. White, who is the executive director of Samford's Center for Sports Analytics.

According to CNN, 13.4% of the U.S. population speaks Spanish at home. We've certainly noticed growing diversity here at Meredith College where 10% of the incoming class for fall 2018 identified as Hispanic. To better serve this growing demographic, Meredith has embarked on the translation of key portions of our website, say guest columnists Matthew Poslusny and Kristi Eaves-McLennan.

High school students are increasingly shifting their college searches to social media, which has also emerged as an effective method of reaching underrepresented students, a new study says.