The pandemic's economic impact has threatened small, private, liberal arts, tuition and discount-dependent colleges. But it may also provide an opportunity to reinvent and transform institutions into more sustainable higher learning enterprises.

The conference's Competition Task Force is leaning on strict protocols, including testing and data, to try to keep its players and staff safe.

Online learning is exploding and everyone at colleges, universities and trade schools is adapting. Here's how leveraging brand ambassadors and testimonials can be a key differentiator to finding success and can set academic programs apart.