There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]

Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. A 2014 study of 200 public and private schools in New Jersey and Pennsylvania found that more than 70 percent of those institutions did not have […]

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money desperately needed by academic departments but also drive up tuition and student fees. Some experts also predict that the wave of lawsuits the NCAA faces could push […]

U.S. colleges and universities last year paid for operations with bigger chunks of their endowments to compensate for declines in key sources of revenue, particularly tuition and public funding. The good news is that the average rate of return rose for the second straight year, from 11.7 percent in FY2013 to 15.5 percent in 2014, […]