There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]
Early-college high schools have inspired a new wave of close collaboration between K12 and higher education as both sides recognize the benefits of better preparing students for the rigors of college life and coursework. High school graduates who’ve taken college courses and experienced campus life—and who may have collected up to two years’ worth of […]
Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications. These digital tools have become our “digital front doors,” granting us the ability to effectively and efficiently share content with those eager to learn more about us. With that said, […]
When it comes to industry disruption, traditional healthcare organizations have many battle scars. Visits to the hospital emergency room are being replaced by visits to an urgent care center at the local strip mall. Traditional doctor referrals are being replaced by smartphone apps that direct consumers to low-cost, highly rated doctors. And traditional doctor visits […]
The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a […]
As recently as 10 years ago, the campus website was not viewed as a legitimate source of marketing, nor was its upkeep considered the responsibility of communications professionals. “In most cases, the ‘webmaster’ was part of the IT team, because the website was seen as highly technical,” says Karine Joly, executive director, Higher Ed Experts, […]
When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is […]
Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren’t designed to perform well on mobile devices. A 2014 study of 200 public and private schools in New Jersey and Pennsylvania found that more than 70 percent of those institutions did not have […]
Sprucing up a campus building’s interiors need not involve buying loads of new furniture. Just ask officials at Georgetown University. The institution recently refinished and reupholstered a variety of public space furniture in Alumni Square, an apartment complex on the Washington, D.C. campus. It also had loveseats, sofas, arm and lounge chairs, and other pieces […]
Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income. That means a significant portion of students is at risk of dropping out, as National Center for Education Statistics data shows that only 11 percent of low-income, first-generation students graduated within […]
