I’ve spent much of the past four years helping raise awareness of the importance of web analytics for digital marketing and communications. I’ve used many tactics to reach this goal: online surveys on the State of Web and Social Media Analytics in Higher Education, columns focusing on early adopters, trends and success stories, countless presentations […]

Helen Drinan is nothing if not outspoken. The eighth president of Simmons College (Mass.) is a strong advocate of women’s rights, diversity and equal opportunity. Coming from a corporate background where she often had to stand up for herself in a male-dominated environment, Drinan pulls no punches when pointing out higher education’s shortcomings in these […]

It had begun like most fall mornings on a college campus. The air was crisp and the sky was clear as students, faculty and staff prepared for another day. The difference this day was that a host of state and local police officers, EMTs and paramedics had converged on the administration building. A staff member […]

The roster of people flowing in and out of campus buildings changes frequently. New students come in, others graduate. Adjunct faculty and visiting scholars join the campus for a limited time; corporate partners and parents stop over for a day. Giving everyone access to the appropriate buildings is a challenge that’s compounded when a mix […]