"In God we trust. All others must bring data." —W. Edwards Deming Baby boomers look back nostalgically on the 1960s, some marching in the ranks of a war on the other side of the world and others marching on college campuses. It seemed a Golden Age of affordable tuition, manageable student debt, and good job […]
How would you rate the digital marketing analytics process at your institution? Is marketing measurement all squared away? If I had to guess your answer, I’d say probably not. No matter how good you are, you can never check off the analytics box once and for all. Measuring digital marketing performance is not a project. […]
Legislators, parents and students are not the only ones asking questions about the cost and quality of higher education. As educators, we don’t hesitate to ask ourselves and our universities to push for improvements. One major hurdle remains, however, as the academy does more to encourage and reward research output than it does to support […]
If you haven’t heard of blockchain yet, then it’s time to add this term to your technology lexicon. The most widely known use of the technology to date has been bitcoin, but blockchain is ripe with possibilities that go far beyond digital currency, with the potential to impact many industries, including higher education. What is […]
Eight prominent universities—including University of Pennsylvania, Duke, Emory, Johns Hopkins, Vanderbilt and others—were hit with separate lawsuits in August 2016 alleging the institutions mishandled their employee retirement plans. While the institutions fight those lawsuits, experts have predicted the complaints are just the first of many to be filed against colleges and universities that sponsor 401(k) […]
MONTCLAIR, New Jersey—Montclair State had been a university for only a few years when Susan Cole took over as president in 1998. She wanted the job—her second presidency—because she saw vast, untapped potential on the campus of 12,000 students. She also felt certain that she could, pretty quickly, ensure the institution lived up to its […]
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Video has become a common tool in classroom instruction. And as new pedagogies such as the flipped classroom and student recordings join established uses such as lecture capture and event live streaming, the amount of video most institutions create and manage will only grow. It’s important to invest in a solution for video that can […]
Now that the dust is beginning to settle from the political tsunami created by the campaign vitriol, many folks in the education community are ready to challenge the subliminal messages of building the wall, deporting the immigrants, and removing the safety nets that support the Nation's underserved Latino populations. Significantly, The National Center for […]
He holds a law degree and an MBA. He has a background as a dot-com pioneer, corporate chief, consultant, and world traveler. He's an experienced pilot and also sang in an award-winning male chorus. John Williams, president of Muhlenberg College in Pennsylvania, might well be a contender for Dos Equis' next World's Most Interesting Man. […]
