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Campus leaders plan growth and investment

By Matt Zalaznick

Colleges and universities of all types and sizes are planning new investments in virtually all areas of operations as economic recovery entrenches itself in higher education, according to a University Business survey of campus leaders. Student success and retention, along with recruitment and enrollment, lead the way among the many areas that will see a […]

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Access and Affordability Stories

September 11, 2014

On-boarding international college students

Colleges and universities are ramping up services for international freshmen and sophomores as administrators increasingly look abroad to further diversify their campuses and to expand enrollment with students who pay full tuition. International students face adjustments in and outside of the classroom—from unanticipated language barriers to stricter standards of academic integrity to joining the campus […]

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August 20, 2014

Virtual reality headset brings campuses to students

Admissions officers: Would more students enroll if you could bring your campus and its top-flight learning spaces along on recruiting trips? That technology—powered by YouVisit.com’s online campus tours and a virtual reality headset called the OculusRift—is just over the horizon, now being tested by a small group of institutions. “It puts you right in the […]

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July 31, 2014

Recruitment Goes Mobile

Historically, Western Michigan University’s 12 on-staff recruiters could visit as many as 40 or 50 high schools in a week and collect up to 1,000 paper cards filled with prospective students’ contact information. In a year, they could easily collect 10,000 such cards, which were brought back to campus and then entered manually into the […]

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July 23, 2014

New admissions metrics for today’s climate

Although managing enrollment efforts has never been easy, it was not that long ago when the traditional funnel was somewhat predictable. As an admissions counselor in my early days, I could easily work backward to set goals for my territory, starting with my goal for the number of enrolled students. I then used historical data […]

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June 19, 2014

Enrollment yields becoming ever harder to meet

A decline in high school graduates and students applying to more institutions are what one expert sees as the two main reasons more colleges and universities are struggling to meet their admission yield targets. The average yield rate among four-year colleges and universities fell from 42.9 percent in 2009 to 36.9 percent in 2012, according […]

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June 16, 2014

Higher education’s recession reinvention

Five years after the Great Recession’s official end, higher ed endowments and fundraising are finally recovering, but there is no rising financial tide that’s lifting all boats—especially smaller ones that depend heavily on tuition. Instead, a new “economic normal” is being keenly felt at smaller, tuition-driven universities and colleges, forcing campus leaders to diversify their […]

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May 27, 2014

Lowering law school tuition for higher applicant numbers

U.S. law school enrollment has dropped by 36 percent the past three years—and some schools are freezing or reducing tuition in response. The drop is due to both “job contraction and an overreaction to that contraction,” says Judith Areen, executive director and CEO of The Association of American Law Schools. “The projected number of jobs […]

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Access and Affordability

Top Access and Affordability Stories

Campus leaders plan growth and investment

Does college sticker price still matter?

Tuition tug of war in higher ed

Access and Affordability Stories

On-boarding international college students

Virtual reality headset brings campuses to students

Recruitment Goes Mobile

New admissions metrics for today’s climate

Enrollment yields becoming ever harder to meet

Higher education’s recession reinvention

Lowering law school tuition for higher applicant numbers