Access and Affordability

If you work in enrollment management you’ve probably heard the term “big data.” Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can […]

The power of the admissions interview is, in context and value, unmatched by any other element of the enrollment process, says Jonathan Burdick of the University of Rochester. The meetings “add color to what is otherwise a black-and-white representation of a student, or add a third dimension to what is otherwise flat pieces of paper,” […]

It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn’t the case. Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases […]

Determining the return on investment for virtual admissions interviews involves understanding the resources and when the technology will be used. At the University of Rochester, the commitment is bigger than most. One full-time employee and eight senior students have been hired and trained just to conduct Skype interviews during this admissions cycle, says Jonathan Burdick, […]

In his book, Breakpoint: The Changing Marketplace for Higher Education (Johns Hopkins Press, 2015), Jon McGee says higher education is in the midst of an extraordinary transitional period that has significant implications for how colleges understand their mission, their market and their management. McGee, vice president for planning and public affairs at the College of Saint […]

When considering recruitment and enrollment goals at Carroll University, located outside of Milwaukee, it is not about the number of times contact is made with a prospective student—it is about the number of quality contacts. “We want to have two-way conversations so we can understand our students better,” says James Wiseman, vice president of enrollment. […]