As the academic retail industry faces unprecedented changes in student behavior and rapid advances in technology, campus bookstores need to rise above the transaction. Today’s campus bookstores must focus on delivering a superior experience that supports and celebrates the cultural and academic aspirations of students, faculty and alumni. This web seminar, originally broadcast on December […]

The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they’ve grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased […]

One proven way to improve retention is by supplementing traditional academic advising with student success coaching. Student success coaching helps students fit school into life and life into school while building up the skills they need to be successful, including study skills, time management, and stress management. As institutions explore the possibility of starting coaching […]

Cultivating a campus culture that embodies both global diversity and interconnectivity should be central to the mission of universities today. Reminders persist that our current environment and economy are not confined to our immediate geographic surroundings. Modern-day technologies, transportation, international trade, and politics significantly diminish distances that used to seem great. At the University of […]

It would be very easy to be jaded about the future of higher education if it were not for the fact that those who serve this industry view it as a calling. We know we can make a difference in the lives of our students and in society. We try to do the best for […]

The Governmental Accounting Standards Board (GASB) voted unanimously in March to implement GASB Statement No. 68, Accounting and Financial Reporting for Pensions. This accounting standard modifies existing financial reporting requirments as well as establishes new ones for governmental entities—including public colleges and universities—that participate in defined benefit pension plans. GASB 68 dramatically changes the way […]

In our efforts to market and communicate with our various constituents, we often overlook one of the most important support groups we have—our college town. It’s not intentional. As long time neighbors, we simply take one another for granted. But that’s changing as institutions and their local governments look to one another for creative ways […]

As HR professionals, you track all sorts of activities—such as onboarding and employee turnover. While these types of production metrics are important, HR needs to start measuring the effectiveness of its own programs and activities. For example, you may know the number of employees who completed a supervisory training course, but that’s just a one-dimensional […]