Using Behavioral Science to Improve Enrollment, Engagement, and Retention

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Date & Time: Thursday, November 2 at 2 pm ET

When we change how students think about higher ed in a positive way, they interact differently with their institutions, are more engaged, and are much more likely to succeed.

In this 20-minute UB Ed Talk, a former professor of educational psychology at the University of Southern California will demystify the complex science of human behavior and provide some research-backed strategies to design communications and interactions that shift student mindsets and improve engagement.

Topics will include:

  • How to base student interactions in the science of motivation and human behavior
  • Ways to design communications that shift student mindsets and drive action
  • How motivation science can inform efforts to increase enrollment, engagement, and retention


Michelle Riconscente, Ph.D., Chief Strategy and Operating Officer, Motimatic

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