Unlocking the Value of Intercollegiate Athletics: How It Can Support Enrollment Growth, Financial Sustainability, and Student Success

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Date & Time: Wednesday, September 13 at 2 pm ET

Intercollegiate athletics has always played an important role in the campus culture and identity of an institution. As student demographics have dramatically shifted, however, athletics programs have also become increasingly important drivers of enrollment growth, as well as contributors to the financial viability of institutions.

In this 20-minute UB Ed Talk, Dr. Roger Drake, president of Central Methodist University, and Jim Carr, president and CEO of NAIA, will discuss the increasing value of athletics, and outline some practical insights for unlocking its potential to support enrollment, student success, and financial sustainability.


Dr. Roger Drake, President, Central Methodist University (Mo.)

Jim Carr, President/CEO, National Association of Intercollegiate Athletics (NAIA)

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