University of South Carolina adopts USC in branding reversal

The University of South Carolina is officially returning to its previous acronym “USC” following concern from alumni and other stakeholders, the school said Wednesday.

The update marks the end for the “UofSC” logo mark, which was adopted in 2019.

“The actions announced today reflect our commitment to enhancing our iconic brand,” USC President Michael Amiridis said in a statement. “In my short time back at the university, alumni and other stakeholders have told me how important it is to return the USC name back to the institution. We are initiating that change today.”

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