University of Kentucky partners with pro eSports franchise

The University of Kentucky is tapping professional esports franchise Gen.Gto help build its competitive video-gaming program, a new type of partnership that will span athletics and academics.

Gen.G will help the university grow its gaming teams and consult on the development of a dedicated space on campus for gamers to train. It also will assist on the academic side, helping the school build its gaming curriculum and provide career development for current and former Kentucky students. Read more from Bloomberg.


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