To fill seats, colleges flip the script with direct admissions

Date:

December 11, 2024

Ndilei Lukulay was skeptical when an email from Western New England University offered her admission—and a scholarship—before she had even submitted her application.

“Common App was still saying that my application was pending,” said Lukulay, who grew up in Springfield, Massachusetts. “So I was like, ‘Is this a scam? Is this real?’”

It was real. This year, Western New England offered admission to her and more than 2,000 other students before they had even applied, and 210—or about 12%—accepted the offer.

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To fill seats, colleges flip the script with direct admissions

The Always-On Insight and Networking Platform for Superintendents and Their Teams

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