The role of agents in the NIL era: What do they do for college athletes?

Date:

August 8, 2024

The role of sports agents was different when the Gophers hired Ben Johnson as men’s basketball coach in 2021 — just before name, image and likeness (NIL) rules were approved by the NCAA.

Agents primarily inhabited the pro sports world then.

Three years later, there’s a new, much more profitable landscape for college athletes. More money means more agents, specifically now dealing with NIL opportunities.

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The role of agents in the NIL era: What do they do for college athletes?

The Always-On Insight and Networking Platform for Superintendents and Their Teams

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