The rise of a college influencer, from side hustle to six-figure career

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If you want to interview Amherst College influencer Grace Nah, a.k.a. “your fav blue hair girl,” you have to go through her people. Specifically, her Los Angeles-based talent manager, who coordinates a time for you to meet once Nah is back from spring break in the Dominican Republic.

“It was actually a brand trip,” Nah said upon her return, sitting in her residence hall’s empty common room.

Meaning: Nah worked with the travel company EF Ultimate Break and later shared glimpses of her vacation sunbathing, sightseeing, and drinking piña coladas on TikTok and Instagram, where she has 400,000-plus followers combined. “SO TEA,” one fan commented on her various beach shots, showing her in various bikinis.

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