Bridgewater College is among a handful of private institutions to embrace a tuition reset. "This is one of those moments where it's about stepping out and being a leader and being part of a national dialogue about the real value of higher education," says President David Bushman.
Despite the net price for private colleges falling by 11% in the past five years, nearly one-third of parents and students believe that a college education is overpriced. This one simple tactic can be to blame.