Managing effective marketing has never been more important. Here's what Procter & Gamble can teach CMOs and higher ed marketers about effective advertising.

California could become the fourth state to ban legacy admissions preferences at universities under a bill making its way through the State Legislature. Many selective colleges have historically given to the children or grandchildren of alumni — who are much more likely to be white and wealthy than other applicants — an advantage in the […]

Kathy Hudson, chair of the board of trustees, said the moves would "ultimately position Alverno College for a more financially sustainable future." She added: "We remain dedicated to providing students a transformational education experience."

Institutions worried about falling behind in adopting AI but unsure how to move forward due to a lack of resources can subscribe to the following suggestions to armor themselves without breaking the bank.