The George Washington University live-streamed a campus tour via Facebook Live in December. It's the first time the platform's live-video streaming service has been used for that purpose, administrators at GW believe. The 90-minute student-led event took place on December 3, a Saturday, with a video crew filming as well as monitoring comments on social […]
In a recent off-Broadway production of West Side Story, directed by the provost of Nyack College, located north of New York City, the student who played Officer Krupke had once been arrested for impersonating a police officer. Aside from the irony, Provost David Turk says it's a great example of giving eager learners a second […]
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Video has become a common tool in classroom instruction. And as new pedagogies such as the flipped classroom and student recordings join established uses such as lecture capture and event live streaming, the amount of video most institutions create and manage will only grow. It's important to invest in a solution for video that can […]
Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. Yet many chief marketing officers haven't embraced their "inner data-lover self." Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]
What are key challenges institutions are facing in achieving efficiencies through technology initiatives? There are three challenges. The first is user adoption, and the technology is good only if your users are using it. The key reason for low user adoption is that the technology is very complicated. That is the second challenge. Technology should […]
Instant Admissions Day at Unity College in Maine provides benefits beyond the immediate acceptance of students' applications, President Melik Peter Khoury says. This accelerated enrollment approach provides a clearer picture of the 700-student private college's incoming class. "The more we understand who's coming and the needs they have, we are better able to invest and […]
Exotic branch campuses across the globe give American institutions an extra shine when recruiting students and establishing an internationally recognized brand. Now, several universities are finding similar success with satellites in other parts of the U.S. For example: Drexel University, based in Philadelphia, operates a satellite in Sacramento, California; Carnegie Mellon University in Pittsburgh runs […]
As demographic, economic and market volatility continue to challenge higher ed's ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution's value proposition should be at the top of the to-do agenda. A value proposition can be defined simply as the intersection between […]
In today's world of vast networks and complex data analysis, the student information system is becoming a powerful tool to track—and influence—student success. By looking at the big picture of data generated across an institution's enterprise resource planning (ERP) software—including the student information system—universities can begin to forecast student outcomes. "We're recognizing that much of […]
