A survey done of higher education business officers shows the trend rising to attract and keep students.

The university continues to surpass its targets with a simple strategy: be innovative, prioritize students.

Although the 'back to normal' saying brings promise to light at the end of the pandemic tunnel, it does not inspire progress nor sound inviting to incoming students.

College officials at the schools for years have complained that the antiquated term has hampered recruiting and given potential students an erroneous impression of being less than a full-fledged college.