The setting: AAA Four Diamond Rosen Shingle Creek in Orlando, a 230-acre Spanish Revival resort where guests strolled along the headwaters of the Florida Everglades (beware of gators) and next to a championship golf course en route to UBTech sessions and other conference activity. The conversation: technological innovation and leadership as well as institutional and […]
Web analytics by itself won’t do everything a school might want, says Alan Etkins, a research and analytics associate at consultancy Ruffalo Noel Levitz. “It will give you counts, it may give you hypotheses, but it won’t give you full understanding [of metrics].” He recommends that those serious about web analytics integrate tools to enhance […]
Institutions collect a wealth of data regarding admissions, financial aid and student success factors. All of these data provide a holistic view of prospective and current students, but it is crucial that this actionable intelligence be used to create and deploy personal and productive messages. In this web seminar, originally broadcast on April 23, 2015, an […]
The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on. Resources are also limited, and so it is critically important for enrollment managers to measure the ROI of the initiatives they take and then adjust as necessary. Collaboration within the enrollment […]
A predictive analytics system is being used at Georgia State University to identify students who are at risk for dropping out. This robust system tracks every student on 700 triggers, and alerts administrators when a student is in need of one-on-one intervention. “We wanted to get rid of gaps in races, ethnicities and income levels […]
Many institutions are challenged to raise graduation rates and increase service to their students, but what is often overlooked is the important role of improving outdated and inefficient registration processes in meeting these goals. In this web seminar, presenters discussed new solutions for student scheduling that can benefit both students and institutions of any size, […]
Students at Arizona State University today have access to a service-oriented financial assistance website that provides guidance on college planning. It offers cost calculators, links to scholarships and budget planning, and easy access to financial aid office staff. It’s an approach that works—and the result of using analytics to unearth a treasure trove of website […]
What types of people at your school are not saving for retirement? Young employees? Low-income earners? Maybe single parents with children? Several years ago, Linda Nilsen needed to know. As the executive director of benefits and compensation at Princeton University, she analyzed the non-savers—about half of the school’s 6,000 employees. To her surprise, there were […]
There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]
Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability. Some of the U.S. Department of Education's initiatives in response include: The College Affordability and Transparency Center, which provides searchable lists of institutions by largest and […]
