Some 75 percent of high school seniors say they visit a college campus without ever contacting the admissions department. Not all prospective students want or are able to take a guided tour of campus, but without an alternative, many students visit on their own, and are walking away with unanswered questions and no communication from […]
Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires. The latest study, conducted in April in partnership with Ruffalo Noel-Levitz, NRCCUA, CollegeWeekLive and OmniUpdate, looks at a sample of 4,274 high school seniors, juniors and sophomores, plus 3,530 of their […]
In the two years since Northern Arizona University launched a virtual 360-degree campus tour, more than 30,000 people have explored the campus virtually. Those visits are translating to real-world action too. Chad Eickhoff, Northern Arizona's director of recruitment and orientation, says more than 4,000 students who accessed the virtual tour either gave the university their […]
Christopher Revord, Founder and CEO, YouBthere What are some of your current observations about hybrid learning programs? Hybrid, or blended learning programs, have really gained a lot of traction in the last five to 10 years. They're cost-effective and make up almost 40 percent of higher education course offerings. Colleges and universities need to engage and support […]
Colleges and universities should be texting students—but not everyone, not all the time, and not about everything that's happening on campus. Highly targeted messages, particularly those sent to incoming or prospective students, can reduce summer melt by providing timely reminders of financial aid filing dates and other important deadlines. "Texting becomes most impactful when it […]
Sara Goldrick-Rab's mission is to make higher education the accessible and affordable place that families want and need it to be. In Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream (2016, University of Chicago Press), Goldrick-Rab, a professor of higher education policy and sociology at Temple University, describes what […]
Texas four-year public institutions saw a sizable decrease in international student interest for fall '17, with application numbers down 12.5 percent from fall '16 numbers: Dropping from 44 percent international yield to 33 percent, or the equivalent of about 10,000 applications. Some administrators are sourcing the Trump Administration and fluctuating immigration policies as reason for […]
Attending university stateside is a lifelong goal for many young people and their families around the world. So far, immigration policy shifts and other proposed changes under the Trump Administration aren't significantly deterring international students from pursuing these plans. A survey of 112 American colleges and universities shows a 2 percent dip in international student […]
The leadership of Dickinson College understands the importance of predictive analytics to help shape their class. But they also know that models can get stale, and will improve only when they are transparent and institutional departments collaborate during the model building and enrollment process. In this web seminar, the vice president for enrollment, marketing and […]
Teenagers spend more of their time watching YouTube video clips than television, according to research from DEFY Media. Yet when they arrive at college, they're suddenly expected to sit in classrooms, concentrating on 50-minute lectures. The disconnect between students' digital lives and their classroom experience is narrowing as professors are increasingly embedding video in their […]
