With AI use rising to 88% and cost, convenience and career outcomes shaping choices, colleges may need to view enrollment as ongoing trust-building— not a one-time yield metric.
Culture—the interplay of attitudes, values, relationships and behaviors—doesn't just influence how the other tools are used; it determines the outcomes they produce.
Computer science enrollment across the University of California fell 6% last year even as overall college enrollment rose. With the University of California, San Diego adding an artificial intelligence major, the shift appears focused on AI rather than an exit from tech.
