If you work in higher ed digital marketing or communications, you’ve likely heard about the annual College-Bound Student E-Expectations Survey. Launched 11 years ago, this comprehensive research has become a critical piece of marketing intelligence. The survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the […]
Recent research studies have begun to recognize males as a new "at-risk" population. Achieving gender balance means different things to different institutions. Technical programs with STEM-heavy curricula have traditionally struggled to attract female enrollments (though women are fast making inroads into these fields). Large public universities and smaller liberal arts colleges, on the other hand, […]
Video walls can make a big impression on a university campus, conveying an image of a school on the cutting edge of technology while providing ancillary benefits as teaching aids, wayfinding signage or more. These seven questions can guide a successful video wall installation plan: What goals does the university want to accomplish? Is the […]
Higher education facility managers are under pressure to reduce operating expenses. This is part of a national trend for all non-academic departments to reduce overhead expenses in order to keep spending down and tuition stable and we’re seeing this trend among both private and public campuses. As a facilities manager, you are probably asking yourself: […]
Although their leaders might claim otherwise, ratings by U.S. News, Princeton Review and others are of outsized importance to universities today. But what about the many colleges that didn’t rank high with these reviewers? How can they compete with the list-toppers? One answer may be that what really matters to prospective students is not so […]
As colleges and universities look for ways to deliver more online services to students and faculty, they also want the best performance from their IT investments. For many, that means moving to the cloud. Whether your goal is lower operating costs or better application performance, it's still a good business decision. University of Maryland University […]
As highly visible institutions with perceived "deep pockets," colleges and universities are targets for lawsuits arising from injuries and property damage only tenuously tied to the schools' actions. The negligence of contractors, vendors, and professional service providers can and do land universities in court where they pay millions of dollars to defend and settle claims […]
Sometimes, well-known propositions lead to predictable conclusions. But not always. Occasionally, they lead to surprises—and even busted myths. Here’s one: Wealthy, private institutions willing to invest large endowments in financial aid for poorer students do the best job of expanding access to higher education and reversing the trend toward greater income inequality. That statement turns […]
The numbers should unsettle enrollment professionals: College and university enrollment rates have decreased for each of the last four years and nothing indicates a reversal anytime soon. A look at recent headlines reflects this trend: Mary Baldwin College in Virginia and Notre Dame of Maryland University in Baltimore each saw a drop of 5 percent […]
In regard to desktop virtualization, what aspects of implementation do higher ed institutions tend to overlook? “It’s easy to overlook security when implementing new technologies, and a good example of this is desktop virtualization. It’s an efficient way to deploy the same functionality across multiple machines, however, you’ll most likely need to adjust security practices […]
