Often, student success efforts are focused primarily on retaining first-year students, but fail to continue supporting students throughout their college careers. At the University of North Carolina-Greensboro, the institution’s leadership wanted to take a broader approach to student success by developing a predictive model that would include upperclassmen. In this web seminar, the vice chancellor […]
Leaders at Marlboro College hope to increase enrollment by 50 percent. At a university such as Ohio State, this would mean adding the population of a small city along with rows of new residence halls and high-tech classrooms.
"In God we trust. All others must bring data." —W. Edwards Deming Baby boomers look back nostalgically on the 1960s, some marching in the ranks of a war on the other side of the world and others marching on college campuses. It seemed a Golden Age of affordable tuition, manageable student debt, and good job […]
Following a spate of violence aimed at animal research facilities in the late 1990s, universities have worked to create greater transparency around scientific testing while maintaining stringent security to protect staff and animals. A higher ed institution’s website can play a large role in demonstrating the value of this research and how animals are cared […]
To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn. The big attraction: instant, interactive, daily engagement—especially with young alumni. “Social media is the digital water cooler,” says Adam Miller, Stanford University Alumni Association’s director of digital and […]
The more things change, the more they stay the same. Although no one is sure what changes are ahead for our country once political outsider Donald Trump takes office, in most ways it'll be business as usual for higher education leaders—who for years have been managing in an economic climate requiring that they accomplish more […]
Enrollment declines will be the most pressing concern keeping presidents and other top officials up at night in 2017. Seven in 10 who responded to a UB survey named it as the area with the greatest potential for causing the institution financial or reputational harm. State budget cuts, at 44 percent, are the next biggest worry […]
Donald Trump's pick for secretary of education, billionaire businesswoman and philanthropist Elisabeth "Betsy" DeVos, is more of a household name in K12 than higher ed circles. DeVos has worked to promote school choice and voucher programs, including creation of Detroit's charter school system. She sits on the board of the Foundation for Excellence in Education, whose […]
Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. Yet many chief marketing officers haven’t embraced their “inner data-lover self.” Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]
A greater level of accountability around access and outcomes looms on the horizon for higher ed administrators in 2017 and beyond. Experts across the ideological spectrum predict the federal government and the general public to demand more transparency in the data released about how graduates of specific campus programs fare in the job market. This push could […]
