If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects. Who's calling the shots? […]
U.S. higher education was dealt a serious blow last fall. The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback. International education in the forms of U.S. students studying abroad and U.S. institutions enrolling students from other countries has been an important area […]
Are data silos a big problem in higher ed, and what are the most important reasons for taking them down? “It’s common to see a divide between interests in graduation and retention on the one hand, and teaching and learning on the other. These are complementary perspectives, yet many times they are siloed despite a […]
From 2007 to 2016, higher ed campuses grew by more than 10 percent in building space, outpacing the 8 percent growth in enrollment during the same period, according to the most recent "State of Facilities in Higher Education" report from Sightlines. It is the fourth consecutive year of construction outpacing enrollment growth. Much of this […]
If there's one thing small college purchasing managers know for sure, it's that they have to be smart about a lot of things. "At larger schools, people in purchasing have more specialization—they only do IT or facilities or science. Those of us at small colleges have to be able to do everything," says Allison Canada, […]
If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
Editor's Note: This is part 2 of a 3-part series on b-school survival. Read Part 1. Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, according to the Graduate Management Admission Council's "Application Trends Survey Report 2017." To counter that, […]
In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better? “Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their […]
College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions. In this new era, administrators consider everything from a student's interests and non-school activities to what they like on Facebook and how long they spent on the […]
Describe how higher education HR is run today and how it should be run in the future. Brad Saffer: It is very fragmented. There is a unique range of employees in higher education. Within some of these groups—tenured faculty, adjunct staff, administrators and office staff—are both union and nonunion employees. The hiring and onboarding processes […]
