Students and faculty at higher education institutions prefer to access information about courses and the campus community on-the-go. And the best mobile apps are seamlessly integrated with all of an institution’s information infrastructure. This web seminar, originally broadcast on May 6, 2014, featured an enrollment administrator who discussed the major considerations when connecting the campus […]
For the first few months of a New Year, many of us are eager to get physically fit. And those of us who work in PR and marketing must stay professionally fit by remaining relevant to meet and even surpass those needs our institutions will always have. We must stay ahead of the curve as […]
What cutting-edge devices are going to demand campus bandwidth in the near future? The 21st century versions of two old stand-bys: the refrigerator and the wrist watch. Sure, there will still be plenty of laptops, tablets and smartphones crowding the Wi-Fi, but the “internet of things” and wearable technology are coming to campus, forcing CIOs […]
Albert Einstein once said, “Not everything that can be counted counts, and not everything that counts can be counted.” If he had spoken these words today, one might think he was speaking about deploying digital signage on the campus of Princeton University. Unlike other investments in technologies that may provide a campus with ubiquitous wireless […]
Linda Ding, Education Program Strategist, Laserfiche As institution leaders look to leverage technology to impact student success, what role will enterprise content management (ECM) play? ECM gives academic officers an easy way to access information as they help students achieve success. Colleges and universities are infamous for their information silos. However, through ECM, a complete set of […]
Maybe the last thing you want to do in environmentally conscious Oregon is implement an efficiency-oriented solution that ends up resulting in greater paper use. Administrators at Portland State purchased an enterprise content management solution for admissions, registration and records, financial aid and business services that—among other deficiencies—necessitated the printing of a prospective student’s application […]
I’ve spent much of the past four years helping raise awareness of the importance of web analytics for digital marketing and communications. I’ve used many tactics to reach this goal: online surveys on the State of Web and Social Media Analytics in Higher Education, columns focusing on early adopters, trends and success stories, countless presentations […]
While video’s presence in higher learning is undoubtedly expanding, the frequency and extent to which it is being used varies widely—even within institutions. At the Western University of Health Sciences in California, every lecture within the College of Osteopathic Medicine is recorded and posted to its learning management system, while in other colleges at the […]
While educators continue debating the use of mobile devices in the classroom, the tide seems to be shifting in favor of a new mobile paradigm as a way to ease students’ transition into the workplace. According to a Marketing Charts study, today’s college student owns an average of seven mobile devices and spends nearly four […]
“Don’t ask for permission, ask for forgiveness.” This rallying cry against the “let’s do as we always did” approach has helped the digital professionals take their seat at the decision table in many institutions. Yet this unorthodox advice may have been embraced too literally in the social media field. It’s no wonder that some enthusiastic […]
