Over ten years ago, members of the humanities division at Blinn College, a two-year community college with four campuses and 18,000 students in central Texas, long suspected students were either not submitting original copy or working with peers on projects when collaboration wasn't allowed. Teachers had performed Google searches whenever unoriginality was suspected but […]
Researchers believe more universities need to join the growing number of schools focusing resources on sophomores. "Sophomore-specific classes increase relationships with faculty and provide a platform to get through the decision-making process," says Molly Schaller, an associate professor at Dayton University in Ohio who has studied sophomores for the past 20 years. Her research finds […]
More than a quarter million hours—that's how much time students at the University of Arizona collectively spent watching recorded lectures, flipped classroom presentations, and other academic video just last year. But it wasn't always this way. In fact, just a short time ago, the University of Arizona was like many other institutions when it came […]
To keep Stanford front and center in the minds and hearts of its graduates, the university's alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn. The big attraction: instant, interactive, daily engagement—especially with young alumni. "Social media is the digital water cooler," says Adam Miller, Stanford University Alumni Association's director of digital and […]
Online faculty at Castleton University don't just dole out tests—they take them, too. Full- and part-time instructors who have no experience teaching online with Moodle's learning management system work through a self-paced, six-module course created by associate academic dean Cathy Kozlik. The course resides on a Vermont State Colleges System Moodle Sandbox website, where professors […]
The George Washington University live-streamed a campus tour via Facebook Live in December. It's the first time the platform's live-video streaming service has been used for that purpose, administrators at GW believe. The 90-minute student-led event took place on December 3, a Saturday, with a video crew filming as well as monitoring comments on social […]
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Maenette K.P. Ah Nee-Benham is the new chancellor of the University of Hawai'i West O'ahu. A native Hawaiian, Benham was previously the inaugural dean of the Hawai'inuiakea School of Hawaiian Knowledge at University of Hawai'i Manoa, the only college of indigenous knowledge at a Research I institution in the U.S. In 2015 she was honored […]
Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives. Yet many chief marketing officers haven't embraced their "inner data-lover self." Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]
In today's world of vast networks and complex data analysis, the student information system is becoming a powerful tool to track—and influence—student success. By looking at the big picture of data generated across an institution's enterprise resource planning (ERP) software—including the student information system—universities can begin to forecast student outcomes. "We're recognizing that much of […]
