What does 2016 have in store for digital professionals in higher education? New and revisited technologies promise to drive online marketing for colleges and universities. Watch these five trends to help you set a course. Podcasting The first column I wrote for University Business a decade ago focused on an emerging trend: podcasting. But beyond […]
How is content changing in terms of diversity and affordability on campuses? “Content” used to be more narrow in scope, and referred pretty much exclusively to print textbooks. Today content can mean a wide variety of products, from traditional texts to interactive software. Content can come in a print or digital form, and be sold […]
When making decisions about Hope College’s website redesign, project team members found themselves looking at a photo of Adam, an 18-year-old freshman, to gauge what he might think is the most logical place for a piece of content—or whether he thinks the content should be there at all. And then, knowing Adam’s mom is very […]
Numbers drive action in higher education. Whether they represent SAT scores, marketing leads, submitted applications, admitted students, tuition dollars, GPA, fundraising targets or graduating class size, numbers are used throughout your institution to make decisions and assess success. When you measure what you do, you end up doing what you measure more than anything else. […]
In an emerging trend that illustrates the growing importance of digital strategy in higher education, a handful of universities have named a chief digital officer to their leadership teams to merge the worlds of instruction and IT. Universities task these new digital officers—many of whose positions have been created in only the last few years—with […]
With student debt in the trillions and other economic concerns looming over families, college stores often bear the brunt of public anger over course material costs. But stores are working harder than ever to provide students with affordable options that will help them learn, succeed and get that coveted degree. College stores work closely with […]
Academia’s cyber preparedness (or lack thereof) has received less media attention than that of certain retailers and financial institutions, but nonetheless the cyber risks confronting universities are pervasive and alarming. Consider recent breaches suffered by educational institutions. At the University of Maryland, an outside source gained access to a secure records database that held information […]
Without a doubt, social media has become one of the, if not the most, effective and efficient way for colleges and universities to communicate. Connected institutions can conduct “digital conversations” while sharing and collecting thoughts, ideas, information, opinions, images and video. The implications for higher education marketing, public relations, admissions, alumni outreach and development operations […]
Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen Periscope notifications for live broadcasts in your feed. Acquired for $100 million by Twitter in March 2015, the live-streaming mobile app could be either the next big thing or the latest […]
The setting: AAA Four Diamond Rosen Shingle Creek in Orlando, a 230-acre Spanish Revival resort where guests strolled along the headwaters of the Florida Everglades (beware of gators) and next to a championship golf course en route to UBTech sessions and other conference activity. The conversation: technological innovation and leadership as well as institutional and […]
