In a move that will ultimately bring its public online content in line with new federal accessibility standards, the University of California, Berkeley has begun removing older videos and other documents that don't meet the mark. Previously, the school had made more than 20,000 videos, audio recordings and documents publicly accessible through platforms including YouTube, […]
Ian Mortimer was searching for a way to make communication with prospective students at Nazareth College in western New York easier without picking up the phone or sending an email. "One of the problems we were facing was having that one-way connection," says Mortimer, who is vice president for Enrollment Management at Nazareth. "We wanted […]
Students today don't respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer. In this […]
George Bruton, CEO/Founder, SkoolLive How did you come up with the idea for SkoolLive? My mom is a school teacher, so school has always been a big part of my life. I've always been an "Ad Tech" kind of guy and wanted to help schools improve the technology they use on campus and improve school-to-student communication. Our […]
In the race to attract, retain and prepare students, the institutions with the most relevant programs and most current technologies have an advantage. Hands-on learning through 3D printing at a college or university opens doors to entrepreneurship and industry collaborations that benefit budding scientists, engineers, artists and designers by preparing them for the requirements of […]
We hear a lot about communication and collaboration technology in the classroom, but higher ed administrators are using apps and platforms behind the scenes as well—to help create efficiencies, increase productivity, and manage projects and workflow. Here's a look at how some institutions are making the most of productivity tools, both within and across departments. […]
On April 16, 2007, a senior at Virginia Tech shot and killed 32 people and wounded 17 others in two separate attacks, two hours apart, in a residence hall and then an academic building. It had been 41 years since a University of Texas at Austin student killed 17 people and wounded 31 from atop […]
The student debt crisis—despite dire warnings from the media—is not as bad as it is portrayed, researchers Beth Akers and Matthew Chingos say. In their book Game of Loans: The Rhetoric and Reality of Student Debt (Princeton University Press, 2016), the authors say the popular myth of looming crisis has obscured the real problems facing student […]
Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities: Pitch items of interest to newspapers and broadcast outlets; respond to requests for information from those same newspapers and broadcast outlets; manage the occasional news conference; serve as your institution's spokesperson. Then the internet happened. Websites that […]
How would you rate the digital marketing analytics process at your institution? Is marketing measurement all squared away? If I had to guess your answer, I'd say probably not. No matter how good you are, you can never check off the analytics box once and for all. Measuring digital marketing performance is not a project. […]
