How can freshmen who may not even be able to find their way around campus during their first weeks in school learn to lead others? The question may sound like a new riddle of the Sphinx or the beginning of a joke. But the concept of 18-year-olds learning to lead should not be a riddle […]
Reducing costs, while increasing student retention and success, is a challenge facing every higher ed institution. Providing accessible and affordable course materials is an important part of this complex issue. On that we can all agree. But making decisions based on misinformation doesn't serve anyone well, least of all students. Conventional wisdom tells us students […]
The world of online learning has significantly changed the landscape of higher education over the last decade. In a survey by the Instructional Technology Council (ITC), 94 percent of student respondents said their online courses were equivalent or superior to traditional courses, indicating improvements in both online pedagogy and delivery methods. Fred Lokken, a member […]
An act as simple as handing out bottled water and granola bars before a long evening class can change the course of a college career—especially when the student on the receiving end is a single mother who has just rushed over to campus after a full day at work. Of course, bigger hurdles like tuition, […]
The free lunch for marketers is over on social media. Now that Facebook, Twitter, LinkedIn and, more recently, Snapchat can boast millions of daily users, they can set the prices—and encourage users to pay through the algorithms ruling user feeds. Social media might be about the people, but for the top players it's about business. […]
When it comes to website design, universities continue to make common key mistakes that turn away potential students, according to an annual report from KDG, which advises higher education institutions on website redesigns, enrollment management and alumni engagement. The report, based on a year of research involving more than 1,000 prospective students and dozens of […]
Some low-income high school students in Adams State University's service area, the rural valleys of southern Colorado, live up to 50 or 60 miles from campus. That adds several hours of distance to the financial hurdles that stand in the way of higher education. Thanks to a new federal pilot program, these students can now […]
Eugene L. Anderson has been named vice president for the Office of Access and Success for the Association of Public and Land-grant Universities (APLU). He will be involved with the Council of 1890 Universities and the Commission on Access, Diversity, and Excellence, and also support other APLU initiatives focused on increasing degree completion for minorities. […]
If you work in enrollment management you've probably heard the term "big data." Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can […]
Times of transition are always a good opportunity for evaluating processes in a financial aid office. So when the director of financial aid at Beloit College in Wisconsin took a new position, leadership at the 1,350-student institution decided to examine that department's business operations. "We wanted to see if we were operating at best-practice level," […]
